Social Psychological Research on Contact with Music Media(Ⅱ)

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  • 音楽媒体との接触に関する社会心理学的研究(Ⅱ):音楽嗜好におよぼす独自性欲求の影響
  • 音楽媒体との接触に関する社会心理学的研究(2)音楽嗜好におよぼす独自性欲求の影響
  • オンガク バイタイ ト ノ セッショク ニ カンスル シャカイ シンリガクテキ ケンキュウ(2)オンガクシコウ ニ オヨボス ドクジセイ ヨッキュウ ノ エイキョウ

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Abstract

Moroi & Itagaki (2013) examined long tail distribution model for consumer behavior proposed by Anderson(2006). The present study explored the relationships among music tastes and need for uniqueness (Snyder & Fromkin, 1977) in female undergraduates. The Purchase Experiences of Recent Japanese Popular Songs Scale developed by authors and Need for Uniqueness Scale (Miyashita, 1991) were administered to female undergraduates(N=311). Results of Spearman’s rank correlation analyses indicated that need for uniqueness facilitated downloading music files which were not popular. The effects of similarity motive(Byrne, 1971) were discussed.

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identifier:AN0016561X-20190930-81

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