立候補者の「顔」と得票率の関係 : 2017年東京都議会議員選挙における選挙公報の分析

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  • 王 揚
    九州大学大学院地球社会統合科学府

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タイトル別名
  • The Relationship between a Candidate's “Face” and their Vote Share: Evidence from the 2017 Tokyo Metropolitan Assembly Election
  • リッコウホシャ ノ 「 カオ 」 ト トクヒョウリツ ノ カンケイ : 2017ネン トウキョウ ト ギカイ ギイン センキョ ニ オケル センキョ コウホウ ノ ブンセキ

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In recent years, books with titles such as "Appearance influences 90% of people" and "The True Identity of a Beauty" have been attracting attention. For entertainers such as actors and singers, it can easily imagined that the appearance of the person is a major factor of their success. But in the business and political world however how important is Appearance? / The purpose of this paper is to empirically analyze the factors that determine the basis on which voters in select candidates in local elections. Here, it is assumed that the voters intuitively judge the candidate selection by Appearance, and the relationship between the “beauty degree” and “smiling degree” of the candidate and the number of votes obtained is analyzed. As data, we will use photos of the candidates listed in the “Election Bulletin” of the Tokyo Metropolitan Assembly election in 2017. "Beauty" is measured by a questionnaire survey of 100 students at Takushoku University's Faculty of Economics, and "Smile" is measured from the answers to "OKAO VISION" developed by OMRON. In this paper, it was deduced that not the candidates' degree of beauty and smiling were related to the percentage of votes obtained in the Tokyo Metropolitan Assembly election in 2017.

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