A study on the spectators characteristic for Women's Japan Basketball League

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  • ＷＪＢＬ(バスケットボール女子日本リーグ機構)の観戦者特性に関する基礎的研究
  • WJBL バスケットボール ジョシ ニホン リーグ キコウ ノ カンセンシャ トクセイ ニ カンスル キソテキ ケンキュウ

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Recently, the interest and the concern for spectator sports which the people have risen, by the activity of Japanese players in American Major League and Soccer World Cup. The professional baseball and J-League are typical spectator sports, and it is paid attention from media in Japan. As for these, it is an important research, and, up to now, research for spectators trend and sports product have been done in the field of the sports management. However, it is thought that there is a big possibility though the realities are not clarified in basketball. The purpose of this study is to pay attention to spectators in Women's Japanese Basketball League, and to clarify the characteristic. And then, the questionnaire survey was executed for spectator and it analyzed and it considered it. The result was summarized as follows. 1. The realities of spectator in WJBL was clarified. 2. A new segment was clearly shown as those who spectator characteristic of Basketball. It is thought the new possibility of spectator sports to be suggested from this.

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