Effects of clothing orientation on the dress image judgment

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  • 被服イメージ判断におよぼす被服志向性の影響
  • ヒフク イメージ ハンダン ニ オヨボス ヒフク シコウセイ ノ エイキョウ

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The purpose of this study is to investigate the effects of the subject's clothing orientation on the colored dress image judgment. In the 1 st session, Clothing Orientation Scale (developed by the authors; COS) and the Self-Consciousness Scale (Fenigstein et al., 1975 ; public and private self-consciousness) were administered to male and female students (N = 430). In the 2nd session, subjects rated the images for either colored dress stimulus or colored square stimulus (N = 213). The predictions were as follows : Prediction I: The image judgments for colored dress stimuli are influenced by clothing orientation. Prediction II: The judgments for colored square stimuli are not influenced by clothing orientation. The principal-components analyses of COS yielded four constructs labeled "fashionability", "conservativeness", "practicality", and "modesty", respectively. Correlation analyses supported both predictions for males. In females, either prediction was not supported. Their self-consciousness was related to both kinds of judgments. The structural equation modeling analyses (Amos 4.0 ; Arbuckle & Wothke) were executed. The results indicated sex differences. The social functions of clothing orientation were discussed.

Journal

  • 人文論集

    人文論集 51 (2), A1-A31, 2001-01-31

    静岡大学人文学部

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