The analysis of undergraduates' reasons and motives of using newsmedias

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  • Kaneko Yuki
    Graduate school of human-environment studies, Kyushu university

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  • 大学生におけるニュースメディア利用理由の分析
  • ダイガクセイ ニ オケル ニュースメディア リヨウ リユウ ノ ブンセキ

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Abstract

The purpose of this article was to examine people's reasons and motives of using and choosing TV programs. Three hundred and twenty four undergraduates answered a questionnaire to ask the behavior of using TV news programs, Wide shows, and Internet, and to ask the reasons and the motives of using newsmedias and choosing TV programs. The results showed that TV news was used mainly to know our public world and that Wide show and Internet were used to satisfy multiple needs of users. In addition the results suggested that many participants chose the TV news programs that they watched usually without clear reasons and motives.

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