Advertising Effectiveness in an Area with Restricted Food Distribution: A Case Study of Aogashima Island

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This study considers the influence of TV commercials of food products on the purchase intention of inhabitants who live in an environment where the products are not easily available, even though information about them is transmitted. From the interviews and questionnaire surveys of inhabitants of Aogashima Island conducted from 2011 to 2012, it was surmised that the influence of commercials of food products on purchase intention of the inhabitants can be categorized into three types depending on the prospective supply of the products.

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