Socio-economic Effects of Community Design through Sports:

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Other Title
  • スポーツまちづくりがもたらす社会経済効果
  • スポーツまちづくりがもたらす社会経済効果 : 徳島県阿南市の「野球のまち推進事業」を事例に
  • スポーツ マチズクリ ガ モタラス シャカイ ケイザイ コウカ : トクシマケン アナンシ ノ 「 ヤキュウ ノ マチ スイシン ジギョウ 」 オ ジレイ ニ
  • A Case Study of Sport Tourism Using Baseball in Anan City, Tokushima
  • ―徳島県阿南市の「野球のまち推進事業」を事例に―

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<p>    This paper aims to clarify the socio-economic effects of community design through sports through a case study of sports tourism using baseball in Anan City, Tokushima. It also examines the role of sports in regional revitalization. The Baseball City Anan Project has had positive effects, such as establishing a new regional revitalization method, increasing Anan Cityʼs profile, and increasing baseball game attendance. However, the scale and scope of tourism promotion and its economic ripple effects have been limited. Regarding public awareness and involvement, all persons involved in baseball, other volunteers, and companies have participated in the project at the local governmentʼs request. Each participant enjoyed and was satisfied with the project, and the project has created and expanded social networks. However, the effects have been limited to certain people, mainly those involved in baseball and residents who have wanted to participate in the project. In addition, some residents have complained about targeting baseball only and not being able to watch top-level games. For many more residents to be interested and participate in the project, these issues need to be addressed.</p>

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