DEVELOPMENT OF MM TOOL FOR ALL CITIZENS AND ITS EFFECTS - FOCUSING ON PROCESS OF BRANDING AND COST REDUCTION -
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- AZAMI Tomohide
- 小山市都市整備部
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- TANIGUCHI Ayako
- 筑波大学大学院 システム情報系
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- KATAGIRI Akira
- 株式会社テーブル
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- SAITO Aya
- 女子美術大学
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- UEHARA Yasunori
- 小山市都市整備部都市計画課都市交通推進室
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- UCHIDA Naoto
- 小山市都市整備部都市計画課都市交通推進室
Bibliographic Information
- Other Title
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- 全市民対象のMMツール開発とその効果 -ブランディング及びコストダウンのプロセスに着目して-
Abstract
<p> In Oyama City, Tochigi Prefecture, a low-cost mobility management using branding to promote the use of community buses was implemented for all 167,000 citizens.</p><p> In this research, we describe the branding process and cost reduction process of the developed MM tools, which have not been shared as tacit knowledge. This will help to clarify the practical points to keep in mind and the points to devise when implementing MM.</p><p> In addition, the impact of MM on citizens' awareness and behavior through questionnaire surveys and the impact of MM on bus management through the compilation of data on commuter pass sales will be clarified.</p>
Journal
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- Journal of Japan Society of Civil Engineers, Ser. D3 (Infrastructure Planning and Management)
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Journal of Japan Society of Civil Engineers, Ser. D3 (Infrastructure Planning and Management) 78 (6), II_1-II_18, 2022
Japan Society of Civil Engineers
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Keywords
Details 詳細情報について
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- CRID
- 1390854882570959104
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- ISSN
- 21856540
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- Text Lang
- ja
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- Data Source
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- JaLC
- Crossref
- KAKEN
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- Abstract License Flag
- Disallowed