A Study on Corporate Communication in Japanese Universities

DOI

Bibliographic Information

Other Title
  • 日本の大学のコーポレート・コミュニケーションに関する一考察
  • Focusing on Private Engineering Universities Cases
  • 私立工科系大学における事例を中心に

Abstract

This paper focuses on corporate communication in Japanese universities, which are facing various changes and challenges, such as declining birthrates, globalization, and digital transformation (DX), from the perspective of corporate communication in general. The current status and characteristics of corporate communication in universities are discussed based on previous studies and case studies. We choose seven engineering universities as cases from the perspective of training IT engineers to contribute to DX promotion.

Journal

Details 詳細情報について

  • CRID
    1390855068405082880
  • DOI
    10.50987/jsod.20.1_2_1
  • ISSN
    24345629
    24365629
    18829252
  • Text Lang
    ja
  • Data Source
    • JaLC
  • Abstract License Flag
    Allowed

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