The Effect of Existing Business on Strategic Change

DOI Open Access

Bibliographic Information

Other Title
  • 戦略転換への既存事業の歴史の影響
  • The Case of Whiskey Business in Japan
  • 日本のウイスキービジネスの事例

Description

<p>In corporate management, it is necessary to balance the need to maintain and utilize accumulated experience with the need to make changes. It is important for the long-term survival of a company that management takes the initiative to innovate existing businesses and launch new businesses while utilizing accumulated technologies and brands. This paper considers these changes in resource allocation as strategic change and examines how the history and experience of the company’s existing businesses and the perceptions of the decision makers affect it. We studied distilleries operated by three companies with different backgrounds in the Japanese whiskey business. It revealed that in each case, while the history of activities in the existing business had a common influence on the strategic shift, differences in the perception of the relationship with the existing business led to differences in what the source of identity was and what the company sought to differentiate itself from.</p>

Journal

Related Projects

See more

Keywords

Details 詳細情報について

  • CRID
    1390855511119078400
  • DOI
    10.14955/amr.0211122a
  • ISSN
    13474448
    13485504
  • Text Lang
    ja
  • Article Type
    journal article
  • Data Source
    • JaLC
    • KAKEN
  • Abstract License Flag
    Disallowed

Report a problem

Back to top