Reexamination of “Experience” and “Experiential Marketing” ( I )
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- NAGASAWA Shin’ya
- Graduate School of Business and Finance, Waseda University
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- OTSU Shinichi
- IBM Japan, Co., Ltd.
Bibliographic Information
- Other Title
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- 「エクスペリエンス（経験・体験）」と「経験価値マーケティング」再考（Ⅰ）
- - Focusing on Customer Experience (CX) and Strategic Experiential Modules (SEM) -
- －顧客体験（CX）概念と経験価値モジュールを中心として－
Journal
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- Journal of Japan Society of Kansei Engineering
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Journal of Japan Society of Kansei Engineering 20 (3), 113-121, 2022-09-30
Japan Society of Kansei Engineering
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Details 詳細情報について
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- CRID
- 1390856539345861376
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- ISSN
- 24354481
- 18828930
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- Text Lang
- ja
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- Article Type
- journal article
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- Data Source
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- JaLC
- Crossref
- KAKEN
- OpenAIRE
