The space-valence association susceptible to heavy weight labors

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Other Title
  • 重荷に耐え切れない空間感情メタファ
  • Study of "Bangbang" cargo carriers
  • 荷運び労働者「棒棒」を対象とした検討

Description

Positive and negative emotions are associated with upper and lower spaces, respectively (space-valence metaphor). Previous research showed that this association has been observed in 22 languages. We conducted field-based studies on ethnic minorities to explore this association related to culture and customs in non-WEIRD people. We found that the Yao showed different results from other ethnic groups and discussed the possible influence of their living environment and special method of carrying burdens. To test the effect of these factors, the present study conducted an experiment with the “Bangbang” in Chongqing, a group similar to the Yao in their living environment and method of carrying burdens. The word allocation task showed that space-valence metaphor effects were not observed in the Bangbang, as in the Yao. These findings supported our hypothesis that the way of carrying burdens and the hilly environment play a significant role in the generation of the space-valence metaphor.

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