Analysis of Individual Differences in Consumer Behavior : Impulsive Buying, Conspicuous Consumption, Minimalism and Maximization in Consumption

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  • 消費者行動の個人差の分析 : 衝動買い・顕示的消費・ミニマリスト・マキシマイゼーション
  • ショウヒシャ コウドウ ノ コジンサ ノ ブンセキ : ショウドウガイ ・ ケンジテキ ショウヒ ・ ミニマリスト ・ マキシマイゼーション

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There are various individual differences in consumer purchasing behavior. In this study, four scales were developed to measure the individual differences. Impulsive buying scale, conspicuous consumption scale, minimalist scale, maximization scale have been created. The basic statistics of these scales and the correlation between them were reported.

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