東南アジア新興国における食品製造業のチャネル構築に向けた視座 : 流通構造上の課題と先行諸理論の評価

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  • トウナン アジア シンコウコク ニ オケル ショクヒン セイゾウギョウ ノ チャネル コウチク ニ ムケタ シザ : リュウツウ コウゾウ ジョウ ノ カダイ ト センコウ ショ リロン ノ ヒョウカ
  • A Study on Perspectives for Developing Sales Channels for Food Manufacturers in Emerging Southeast Asian Countries : Structural Problems in Distribution and Evaluation of Existing Theories

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The food markets of Southeast Asian countries are dominated by local "manufacturing-distribution conglomerates", and their distribution structures are unique. In this paper, I will evaluate the existing theories of channel construction and clarify their issues and useful points in order to theorize the channel construction in Southeast Asian countries. In addition, I consider new perspectives required for the theorization, taking into account the peculiarities of the distribution structure.

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