パッケージデザインにおけるイラストの顔表現が製品評価にもたらす影響

DOI Web Site 参考文献7件 オープンアクセス

書誌事項

タイトル別名
  • The Effect of Face Illustrations in Package Design on Product Evaluation

説明

<p>In this study, we compared and evaluated whether different facial expressions on the package resulted in different evaluations of the confectionery by presenting participants in the experiment with different facial expressions on a fictitious package and conducting a pairwise evaluation. In the result, it revealed differences in the evaluation of “visual taste” and “familiarity” depending on differences in facial expression, although the effects of the combination and individual differences in preference were also observed. As for the influence of each part of the face, it was found that the mouth part influenced “familiarity,” while the eye part had a significant influence on the “visual taste” evaluation. This suggests that having a face on the confectionery package with an appropriate facial expression for the product itself will help people feel more comfortable with the product and understand information such as the type and strength of the product’s flavor.</p>

収録刊行物

参考文献 (7)*注記

もっと見る

キーワード

詳細情報 詳細情報について

問題の指摘

ページトップへ