Food Purchasing Behavior in the Jakarta Metropolitan Area
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- INOUE Sotaro
- Policy Research Institute, Ministry of Agriculture, Forestry and Fisheries
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- MARUYAMA Yuki
- Policy Research Institute, Ministry of Agriculture, Forestry and Fisheries
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- ITO Noriko
- Policy Research Institute, Ministry of Agriculture, Forestry and Fisheries
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- ISHIDA Takashi
- Chiba University
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- KOBAYASHI Hiroaki
- Chiba University
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- BAMBANG Rudyanto
- Wako University
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- MORI Romio
- Daito Bunka University
Bibliographic Information
- Other Title
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- インドネシア・ジャカルタ首都圏における食品購入行動
- Expansion of E-commerce During the Coronavirus Pandemic
- -コロナ禍におけるEC消費の動向に着目して-
Abstract
This study investigates food purchasing behaviors in the Jakarta Metropolitan area of Indonesia. A quantitative study was carried out using a web questionnaire survey. Fifteen major food items purchased through E-commerce were selected. Participants were categorized to explore food purchasing behavior. Four main results were identified: (1) food purchases through E-commerce are likely to continue to grow; (2) highly educated consumers tend to purchase food items through E-commerce; (3) food purchase intention through E-commerce is not necessarily related to household expenditures; and (4) in the case of Muslim participants, religion affects their purchasing behavior of several food items.
Journal
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- Journal of Food System Research
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Journal of Food System Research 29 (4), 159-164, 2023
The Food System Research Association of Japan
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Details 詳細情報について
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- CRID
- 1390858463932516224
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- ISSN
- 18845118
- 13410296
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- Text Lang
- ja
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- Data Source
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- JaLC
- Crossref
- KAKEN
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- Abstract License Flag
- Disallowed