A study on factors attracting customers to tourist facilities during the COVID-19 pandemic

Kozu Hiroki, Saito Seiya, Tsujimura Yasuhiro

doi:10.37020/jgtr.8.1_27

A study on factors attracting customers to tourist facilities during the COVID-19 pandemic

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Kozu Hiroki

Faculty of Advanced Engineering, Nippon Institute of Technology
Saito Seiya

Faculty of Advanced Engineering, Nippon Institute of Technology
Tsujimura Yasuhiro

Faculty of Advanced Engineering, Nippon Institute of Technology

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説明

The coronavirus disease 2019 (COVID-19) pandemic has restricted the movement of people globally and has had a negative economic impact on many industries, such as the restaurant and tourism industries. However, the expansion of the concept of “living with COVID-19” is increasing the number of visitors to restaurants and tourist facilities. The purpose of this study is to derive the tourist awareness factors that attract customers to tourist facilities. This study focused on ski resorts as one of the tourist facilities. The primary awareness factors were investigated using a survey. The factor analysis revealed that tourists outside the prefecture with high anxiety levels concerning COVID-19 showed negative awareness of infection control measures, such as “Social Distancing,” “Disinfection,” and “Ventilation” in ski resorts.