Expectations and Concerns Regarding the Collection and Use of Personal Information : Considerations Based on the Results of a Web Survey

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  • 個人情報の収集と活用に対する期待と不安の実態 : Web調査結果からの考察
  • コジン ジョウホウ ノ シュウシュウ ト カツヨウ ニ タイスル キタイ ト フアン ノ ジッタイ : Web チョウサ ケッカ カラ ノ コウサツ

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Abstract

A questionnaire survey was administered to grasp consumer awareness of the utilization of userrelated information such as action histories. This paper reports a second study conducted to apprehend the current status and issues based on the results of the stated questionnaire. For this study we asked consumers about their (1) general expectations and concerns, (2) attitudes toward information collection, (3) attitudes toward information use, and (4) general concerns about the collection and use of their personal information by companies. The study yielded the following findings. First, participants with more expectation than anxiety desired to confirm and correct their information but those sensing greater anxiety desired erasure, limited provision to third parties, and a restricted period of information retention. Respondents with high expectations approved of the entrustment of discrete types of information to “information banks,” while individuals sensing high anxiety tended to select options labeled “hobby” or “none” as the types of information they would agree to share.

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