How Young Children Are Using Television Broadcasts and Internet Videos Differently

FUNAKOSHI Masashi, TSUIHIJI Mari

doi:10.24634/bunken.74.1_2

From the results of the Rating Survey on Young Children's TV Viewing carried out in June 2022, this paper focuses on the relationships between young children’s real-time TV viewing and their usage of internet videos to analyze them cross-sectionally, across gender and age, by categorizing the children into groups according to the time spent on media use and the general time use in their everyday lives. As to young children’s usage of TV broadcasts and internet videos, a small proportion of them use “only TV” or “only internet videos,” with many watching both TV programs and internet videos. The survey finds that some children spend long hours watching internet videos, just like they watch television. Still, they view TV programs at certain times of the day, such as weekday mornings, which suggests they do not entirely stay away from television. Young children’s total TV-viewing time and video-viewing time per day do not change depending on the wake-up time and bedtime though they use these media in different time of day. It is also found that the content they watch and the usage of the media differ on weekdays and weekends. The authors also analyzed the time spent on media use of parents, which finds that the longer the parents watch television, the longer their children watch television. Meanwhile, no such distinct relation is observed for internet videos. Although internet videos are widespread among young children, they seem to be using TV and internet content differently; it will be necessary to analyze the usage more deeply from diverse perspectives.

How Young Children Are Using Television Broadcasts and Internet Videos Differently

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