A Study on Features of Thumbnail Images and Titles of YouTube Videos Seen by Viewers

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  • 視聴者に見られやすいYouTube 動画のサムネイル画像・タイトルの特徴量に関する研究

Abstract

<p>The number of views on YouTube is directly related to advertising revenue, so it is</p><p>important to reveal the factors</p><p>that increase the number of views views.Interesting content is important, but thumbnails about the content are more</p><p>important. If the thumbnail is not attractive, the content will not be seen. In this study, we will clarify which features</p><p>of thumbnails and titles influence video viewing. Several previous studies have pointed out that it is important for</p><p>an attractive thumbnail to include a person's face and large letters in the thumbnail. Based on these points, we will</p><p>build a mult iple regression model and clarify the influencing factors. As a result, we show that it is important to</p><p>include character images and large letters in thumbnails.</p>

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