The Current State of Consumer Education in Schools and Factors that Influence Consumer Behaviors

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  • Mori Tomoko
    Faculty of Environmental Studies, Tokyo City University

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Other Title
  • サステイナブル・ファッションの促進に向けた教育の課題と展望
  • —Challenges and Prospects for Promotion of Sustainable Fashion within the Education System—
  • ―― 学校における消費者教育の現状と消費者行動への影響要因を参考に ――

Abstract

<p>School education can play a major role in the promotion of individual behaviors with regard to encouraging people to take up sustainable fashion. Government school curriculum guidelines stipulates that the concept of nurturing creators of a sustainable society is an essential goal, and some of the learning points related to sustainable fashion are being enhanced in this way. However, it is obviously not only education but also various situational, social, and psychological factors that influence pro-environmental behaviors. In this paper, consumer actions promoting sustainable fashion are summarized and the author investigates how these actions are treated within the current education scenario. Existing papers on factors that influence consumer behaviors are also reviewed. Based on this study, the challenges and prospects of education that can contribute to the advancement of sustainable fashion among students is discussed.</p>

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