Impact of Organizational Structural Characteristics on Market-Oriented Behavior
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- Takahashi Yusuke
- Manager, Business Analytics, Brand Products, Business Analytics and Market Access, Asahi Kasei Pharma Corporation, Japan
Bibliographic Information
- Other Title
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- 組織の構造的特性が市場志向行動に与える影響
Abstract
<p>The objective of this paper is to clarify the influence of the structural characteristics of organizations in Japanese enterprises on market-oriented behavior, starting from a study to grasp the market orientation of organizations represented by Kohli and Jaworski (1990) from the behavioral perspective. This paper focuses on the centrality of the influence of marketing decision-making, formulation of strategy, and task conflict among departments as precedent factors affecting market-oriented behavior, which are strongly related to management of marketing strategies. The paper takes an empirical approach using structural equation modeling based on a survey of marketers in the Japanese manufacturing industry on how the combination of preceding factors affect each other, after segmenting the process of market-oriented behavior into the generation and diffusion of market information and the reaction. The results showed that (1) the market-oriented behavior process does not persist as a seamless process, and (2) it is difficult to design an optimal organizational structure that satisfies all conditions in improving market-oriented behavior, and it is necessary to adjust the organizational structure according to the situation.</p>
Journal
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- Japan Marketing Review
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Japan Marketing Review 5 (1), 11-20, 2024-03-19
Japan Marketing Academy
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Details 詳細情報について
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- CRID
- 1390862467736235008
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- ISSN
- 24350443
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- Text Lang
- ja
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- Data Source
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- JaLC
- Crossref
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- Abstract License Flag
- Disallowed