Examination of Color Factors, Item Factors, and Gender Gap Factors Involved in the Evaluation of Genderless Fashion

DOI

Bibliographic Information

Other Title
  • ジェンダーレスファッションの評価に関与する 色彩・アイテム・性差因子の検討

Abstract

<p>In this report, a visual evaluation experiment was conducted to examine the influence of colors and From 293 black-and-white designs, five female items, five genderless items, and five masculine items were selected. These items were color- converted into three symbolic colors for males and three symbolic colors for females, and 90 samples were created. Fifty female university students and 50 male university students were subjected to a sensory test using the SD method across four adjective pairs and a questionnaire concerning the pros and cons of genderless fashion. As a result, it was found that the gender-related adjective pairs were more influenced by items than colors and that it was difficult to manipulate the impression of masculinity and femininity via color. In addition, we found that there is not only a difference in evaluation between men and women, but also a difference in evaluation between genderless affirmers and genderless negatives — even within the same sex.</p>

Journal

Keywords

Details 詳細情報について

  • CRID
    1390862545804340224
  • DOI
    10.11419/senshoshi.65.3_191
  • ISSN
    18846599
    00372072
  • Text Lang
    ja
  • Data Source
    • JaLC
  • Abstract License Flag
    Disallowed

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