The Long Journey of Retail Marketing Research (6) : Preliminary Step to Explore the "Knowledge" to be Transferred in Retail-marketing Organizations

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  • リテールマーケティング研究への道程(6) : リテールマーケティング組織における伝達すべき「知識」を探る前段階

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Abstract

This paper examines the concept of knowledge possessed by individuals and organizations. Knowledge is classified into explicit knowledge and tacit knowledge, and since this has been discussed, reference is made to the representation of each type of knowledge. In production and distribution sites, there is a great deal of knowledge possessed by individuals. In these areas, it is important how to convert tacit knowledge into explicit knowledge. The "knowledge expression model" that is presented focusing on the conversion of tacit knowledge is organized in terms of changes and transitions over time. In particular, this paper assumed the transfer of knowledge that has remained at the distribution site to overseas sites, focused on research on the transfer of this knowledge. Nonaka et al. also mentioned the necessity of knowledge management from the aspect of knowledge management and knowledge management. Furthermore, based on the "SECI model", they discussed the necessity of management that emphasizes both explicit knowledge and tacit knowledge in a situation where internalization of knowledge is progressing while attempts are being made to shift to explicit knowledge. This is not merely an analysis of the mechanism of knowledge transfer, but also because it may lead to innovations that occur through the utilization of knowledge.

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