A Study of Influence on Fisher’s Business Management by Shipping Fishing Products to Farmer’s Market

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  • 直売所への水産物出荷が漁家経営に与える影響
  • チョクバイショ エ ノ スイサンブツ シュッカ ガ ギョカ ケイエイ ニ アタエル エイキョウ

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Abstract

<p>Recently, farmer’s market has been evaluated as a critical market for small scale farmers and fishers. The purpose of this paper is to clarify an influence of farmer’s market on fisher’s business management, from the dual view points of channel-selection and economic efficiency, using Fukuoka Prefecture’s two cases as an advancing reference. Our findings are as follows. Firstly, fishers elected adequate marketing channel (farmer’s market or wholesale market) depending on volume and variation of fishing products. This selection possibly gives benefit on both farmer’s market and wholesale market. Secondly, shipping fishing products to farmer’s market impose fishers higher expense and bigger labors comparing to the case of wholesale market. As a result, operating benefit of farmer’s market shipping becomes a little, deducting both real shipping cost and opportunity cost.</p>

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