AN INFLUENCE OF USAGE FOR ROOMS AT PUBLIC CULTURAL FACILITIES AS A BASE OF ARTS AND CULTURAL ACTIVITIES IN LOCAL CITIES OUTSIDE PERFORMANCE HOURS ON THE MOTIVATION TO VISIT PERFORMANCES

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  • 地方都市の芸術文化活動の拠点となる公立文化施設における公演時外の諸室の利用が公演時の来訪意欲に及ぼす影響
  • 地方都市の芸術文化活動の拠点となる公立文化施設における公演時外の諸室の利用が公演時の来訪意欲に及ぼす影響 : だて歴史の杜カルチャーセンターの利用者を対象として
  • チホウ トシ ノ ゲイジュツ ブンカ カツドウ ノ キョテン ト ナル コウリツ ブンカ シセツ ニ オケル コウエンジ ガイ ノ ショシツ ノ リヨウ ガ コウエンジ ノ ライホウ イヨク ニ オヨボス エイキョウ : ダ テ レキシ ノ ト カルチャーセンター ノ リヨウシャ オ タイショウ ト シテ
  • －Case study for users of the Date History Forest Culture Center－
  • －だて歴史の杜カルチャーセンターの利用者を対象として－

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Abstract

<p> Improving the utilization rate of public cultural facilities in local cities is difficult if they are used only during performances. Therefore, the usage for rooms of such facilities should be promoted inside and outside the performance hours. Such an approach can improve the willingness of people to visit during the performances. In previous studies, the only study that focuses on the utilization of spaces is by Robbie and Foyer, which is based on users’ evaluation of the utilization of facilities outside the performances. However, no studies have been conducted from this perspective which is based on usage for rooms and activities inside and outside the performance hours. Therefore, in this study, the facilities that were actively used outside the performances were focused, and a causal relationship model between the usage evaluation outside the performance and the willingness to visit during the performance was demonstrated. Based on the findings, effective policies have been proposed for planning and managing future theater and hall facilities.</p><p> First, to extract facilities that are actively used outside the performances, a questionnaire survey was conducted to examine the utilization of backspace of public cultural facilities in Japan. Further, the range was extended to the dressing room, and a facility with a sufficient function as a theater was extracted. Next, the director of the facility was interviewed on how to use each room outside of the performance hours.</p><p> In addition, structural equation modeling based on the questionnaire survey was carried out for users outside the performance at Date History Forest Culture Center. The results demonstrate that the satisfaction of usage outside the performance has a direct impact on the willingness to visit during the performance, and an indirect effect through encouraging artistic and cultural activities. Furthermore, the evaluation of facilities’ room demonstrated that it had an influence over the satisfaction of utilization outside the performances. From the analysis of multiple group structural equation modeling, it is evident that this causal relationship is sufficiently established in the case of experiencers as an appreciator.</p><p> Conclusively, the visitation during performances can be effectively enhanced by providing opportunities to experience artistic and cultural activities and by promoting the use of facilities for such activities, thereby inducing interest in artistic and cultural activities among the people.</p>

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