Study on comparison using the casual mediation analysis of the effective service elements according to the well-being type on the basis of Marketing4.0

DOI

Bibliographic Information

Other Title
  • Marketing4.0を踏まえた幸福感タイプ別の効果的サービス要素の因果媒介分析を用いた比較検討に関する研究

Abstract

On the basis of Marketing4.0 which is human-centered and will communicate with sustainable in-novation, it is important to propose and provide services which improve customer's quality of life and well-being by raising customer experience value from service. In this study, we clarify service elements influencing their well-being. However, the consumers whom services are given are not same type for well-being. Therefore, at first, we found 5 variables which connect the objective variable “life satisfaction” directly by using Bayesian network analysis. Then, we classify persons based on the 5 variables. Furthermore, according to types, we clarify service elements affect their well-being under the specific condition by Casual Mediation Analysis, and we lead useful knowledge about realizing service to improve the well-being.<br> (Note: This paper was revised by the authors after the conference due to some errors of data and their descriptions. The erratum information and the original paper are posted as the “Supplementary materials.”)

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Details 詳細情報について

  • CRID
    1391412881267420672
  • NII Article ID
    130007957477
  • DOI
    10.11487/oukan.2020.0_b-1-2
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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