Historical transition of expressions concerning media relations

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  • メディア・リレーションズを巡る言葉の歴史的変遷
  • メディア ・ リレーションズ オ メグル コトバ ノ レキシテキ ヘンセン

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Even in the age of social media, media relations is still considered to be the most important aspect of public relations. In the US, historical episodes such as Ivy Lee’s issue of the first press release is well known. However, media relations history in Japan remains to be uncovered. By following the history of major media relations activities and the keywords used to address such activities, this study revealed that activities such as legal media regulation, public government announcement, press conference, invitation of press to events, newspaper clippings have been practiced in the 19th century. Also, this study revealed that although concepts such as “publicity” and “press relations” existed prior to World War II, the use of such terminology to address the concepts is a post-war practice.

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