The Development and Transformation of the Use of Dried Bonito in the Soup Stock Industry

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Other Title
  • カツオ節2次加工産業の展開過程と原料利用の変容
  • カツオ節2次加工産業の展開過程と原料利用の変容--めんつゆ産業におけるリーダー企業の販売戦略分析を通じて
  • カツオブシ 2ジ カコウ サンギョウ ノ テンカイ カテイ ト ゲンリョウ リヨウ ノ ヘンヨウ メンツユサンギョウ ニ オケル リーダー キギョウ ノ ハンバイ センリャク ブンセキ オ ツウジテ
  • Focusing on the Sale Strategy of the Companies
  • めんつゆ産業におけるリーダー企業の販売戦略分析を通じて

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Abstract

<p>This study aims to clarify how the soup stock processing company uses dried bonitos as materials for soup stock and to grasp changing needs of the dried bonitos, focusing on the sale strategy of the companies. The company A is chosen as an analytical example, because it is a leader of the soup stock industry.</p><p>It was found from the result that, firstly, the soy sauce company is the leader of the soup stock industry, which was able to achieve economics of scale and maintain cost competitiveness. Secondly, the company A requires lower prices, large scale production, and meeting the specification to effectively produce the dried bonito as the materials for soup stock. Thirdly, at the producing area of dried bonitos, the large-scale dried bonito processing companies who are able to meet these demands are selected by the soup stock processing company, and the relationship between the soup stock processing company and the dried bonito processing company is stiffly-connected.</p>

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