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Why the Experiential View Is Vital To Marketing Communications Research Now : An Enhanced Framework for Examining the Effects of Contemporary Marketing
Bibliographic Information
- Other Title
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- 提携研究機関誌からの論文紹介 The Advertising Research Foundation 『Journal of Advertising Research』より
- テイケイ ケンキュウ キカンシ カラ ノ ロンブン ショウカイ The Advertising Research Foundation 『 Journal of Advertising Research 』 ヨリ
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Journal
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- 日経広告研究所報 / 日経広告研究所 [編]
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日経広告研究所報 / 日経広告研究所 [編] 58 (1), 68-81, 2024
東京 : 日経広告研究所