Analysis of Competitive Advantage in the Industries Characterized by Modularized Structure: A Case Study of Historical Transition of Competitive Advantage in the ISP Business

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  • 産業構造のモジュール化が進んだ業界の競争優位の分析―ISP事業の競争優位の変遷を事例とした検討―
  • サンギョウ コウゾウ ノ モジュールカ ガ ススンダ ギョウカイ ノ キョウソウ ユウイ ノ ブンセキ ISP ジギョウ ノ キョウソウ ユウイ ノ ヘンセン オ ジレイ ト シタ ケントウ

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<p>The purpose of this paper is to propose an analytical framework for examining the change of the competitive advantage of business characterized by progressed industrial modularization. The research is undertaken through a case study of the Internet service provider business (ISP). The business seems to be one of the industries in which industrial modularization is typically progressing. The industrial modularization in the business in Japan is caused by standardization of telecommunications protocol and encouragement of partial entry using the NTT infrastructures.</p><p>In the paper, first, the analysis of historical changes of competitive situation in the ISP industry shows the validity of the framework. Secondly, the practical validity of the framework is demonstrated by proposing the prediction procedure of competitive situation in the future ISP industry. This research is also checking the validity of the hypothesis, “the competitive advantage of business characterized by progressed industrial modularization is fundamentally determined by what kind of industrial modules to hold,” according to the case study as a result.</p>

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