A Study on Business Ecosystem Formation Process: A Framework for Ecosystem Engineer

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  • EGUCHI Kozo
    The Graduate School of Decision Science and Technology, Tokyo Institute of Technology
  • SENOO Dai
    Tokyo Institute of Technology

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  • ビジネス・エコシステムの形成プロセス―エコシステム・エンジニアのためのフレームワーク―
  • ビジネス ・ エコ システム ノ ケイセイ プロセス : エコ システム ・ エンジニア ノ タメ ノ フレームワーク

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<p>Research on competition between already formed business ecosystems is progressing. However, research on the “formation process” of business ecosystems is comparatively underdeveloped. How business ecosystems are formed and who forms them is largely unknown. In this paper, the concept of ecosystem engineering, as seen in nature, is used to depict the framework for “business ecosystem engineering.” A real life example in forming a business ecosystem can be seen in the case of Anicom Insurance Company, a pioneer in the pet insurance industry. The results, revealed two types of ecosystem engineers in business field too. One is the generated type (Allogenic: formation from structural change) and the other the self-molding type (Autogenic: formation change from within the entity or body itself). The results further showed that the developmental process for a business ecosystem differed completely depending on the type of engineer leading its formation.</p>

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