自治体Webサイトの広告とサイト制作のための相互参照

NDL Digital Collections 5 References

Bibliographic Information

Other Title
  • ジチタイ Web サイト ノ コウコク ト サイト セイサク ノ タメ ノ ソウゴ サンショウ
  • Advertising on Local Government Web-Sites and Mutual Reference for Site Development

Search this article

Abstract

Today, carrying advertising on local government websites is a growing trend in Japan. By using survey data, this paper examines the background of this trend, particularly from the view point of the financial condition and the population size of local autonomies. We also probe its effects on site development procedures, especially focusing on the level of mutual reference among website managers in distributed local government. The results of the analysis show that local governments with advertising web sites have higher population rates and are in a comparatively worse economic situation than local governments with non-advertising websites. Mutual reference for site development is widely observed among local governments, irrespective of whether they have advertising or non-advertising websites, and the reference between near and similar-scale local governments is comparatively frequent, although some answers clearly show that location and size are less important factors. As for the level of mutual reference, we found no statistically significant difference between website managers of either advertising web sites or non-advertising sites.

Journal

References(5)*help

See more

Details

  • CRID
    1520853834181961344
  • NII Article ID
    110009426406
  • NII Book ID
    AN10540318
  • ISSN
    13406531
  • NDL BIB ID
    023636331
  • Web Site
    http://dl.ndl.go.jp/info:ndljp/pid/10486970
  • Text Lang
    ja
  • NDL Source Classification
    • ZM13(科学技術--科学技術一般--データ処理・計算機)
  • Data Source
    • NDL
    • NDL-Digital
    • CiNii Articles

Report a problem

Back to top