汽车企业的创意营销对品牌的影响 : 以2011年宝马MINI Countryman营销传播为例
書誌事項
- タイトル別名
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- The Creative Communication and Brand-building for Automotive Companies : BMW Mini Countryman product release event, 2011
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収録刊行物
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- Bulletin of Asian Design Culture Society : International Symposium of Asian Design Culture Society
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Bulletin of Asian Design Culture Society : International Symposium of Asian Design Culture Society 6 493-498, 2012-03
[千葉] : [アジアデザイン文化学会]