The Competitive Advantage in the Age of Global Integration : Who will be the winner in 2030, US, EU, Japan, China or India?(SPECIAL TOPIC)

MIT Professor Lester C. Thurow published "Head to Head Coming Economic Battle among Japan, Europe and America" in 1992. And he predicted the Winner of the Global Business and Politics in the 21st century as "Europe". Four years later, he published "The Future of Capitalism" in 1996, and in the book he reassured the winner as "Europe". In the age of Professor Lester C. Thurow, however, no internet revolution, no BRICs power like as of today. The earth was not so "flat" like today. The power of Internet and BRICs to the current and future global business is so huge, and it is worth to re-evaluate the future of the global business. I myself published "Global Business, the history and the future" in 1999. And in the book, like Professor Lester C. Thurow did, I predicted the winner of the 2020 global business as USA. In this paper, considering the internet and BRICs power as much as possible, I predicted the winner as USA, again. The method of prediction in this paper is a case study of very successful start-ups and big corporation's business model. They are creating unique global base business model in the age of internet and BRICs. They are not trapped to the Christensen's "Innovator's Dilemma", and enjoying Chesbrough's "Open Innovation". And they are attracting the Florida's "Creative Class" Emerging start-ups in the solar cell industry, and the drastically changing big corporations from closed model to open model with entrepreneurship, are the examples which are showing the coming future. It is the future already happened. They are Q-cells in Germany, Suntech Power in China, Moser Baer Photovoltaic in India in solar cell industry, and P&G. From these case studies, I picked up eight success factors in a "Global Integration" business structure. 1. Innovation Power to change. 2. Creative Class centripetal force . 3. ICT utilization. 4. BRICs penetration. 5. R&D capability. 6. Service Business globalization. 7. Environment adaptation. 8. Global Leader company. USA scores 19 points, Europe 17, China 9, Japan 8 and India 4 points. Japan, however, has strong potential and infrastructure and can shift to 17 points, which is equivalent to Europe, if Japan makes drastic revolution with entrepreneurship, global integration and open model.