P-60 Influence of Consultant Image of Wedding Shops on the Consumer Usage Intention :

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The objective of this study is to seek marketing strategies to create satisfactions of all customers by researching differences of population statistics and assessing differences in use intention for wedding shops, pursued by customers and customer satisfaction provided consultant visual image. The survey in which research subjects develop questionnaires in person by experiencing visual stimulus(computer video clips) was conducted. The total number of subjects was 240 people in college and 203 copies were used in the final analysis. In data analysis, SPSS 19.0 for Windows was used and analysis methods used were reliability, frequency, t-test and distribution analysis. Study outcomes are as follow; First, the analysis on use intention of customers depending on image of wedding shop owner(consultant) shows the highest level in general excluding some questions in areas of techniques provided by intellectual-image owner, service and price while the use intention for sexy and glamorous owner is the lowest excluding questions for hair-related satisfaction.

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