C13 Reconstruction of Landscape at the Traffic Facilities, Part 2 : Experiment on the relation between Advertisements and Signs(PROCEEDINGS OF THE 52ND ANNUAL CONFERENCE OF JSSD)

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  • C13 交通関連施設における視環境の再構築2 : 広告とサインとの関係に関する印象評価実験(グラフィックデザイン, タイポグラフィ, 平成17年度日本デザイン学会第52回研究発表大会)

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We performed the evaluation experiment which studied the relation between the signs and the advertisements in the stations concerning the spaces and the colors of those. It was found that : the black background signs are "easy to find it" and make "good atmosphere". When there is no advertisement, it is "easy to find signs" and "worst atmosphere". When the positions of advertisements are separated from the signs, it made it easy to find the sign but doesn't improve the atmosphere. To lower a color chroma of the advertisement is the slightly effective to find the signs in the stations, but, it makes the atmosphere worse.



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