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The Consumer Information Processing Paradigm : An Overview of The Elaboration Likelihood Model and Nonverbal Information Processing
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- Kishi Shizue
- Faculty of Economics, Nagoya City University
Bibliographic Information
- Other Title
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- 消費者情報処理パラダイム : 精緻化見込みモデルと非言語的情報処理に関する考察
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Description
The Consumer Information Processing (CIP) Paradigm assumes that a consumer makes various choices to satisfy her goals, under constraint of limited processing capacity. The characteristics and roles of memory and decision rules are analyzed in light of individual differences and situational influences. Next, the Elaboration Likelihood Model is introduced as a synthesis of various models of attitude change, in relation to the information-processing perspectives. Finally, it is proposed to incorporate "nonverbal" aspects such as imagery and feelings into the CIP that has been criticized to be biased toward cognitive, and goal-directed aspects of human behavior.
Journal
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- Technical report of IEICE. Forum on advanced communications ethics
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Technical report of IEICE. Forum on advanced communications ethics 96 (289), 25-32, 1996-10-07
The Institute of Electronics, Information and Communication Engineers
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Details 詳細情報について
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- CRID
- 1570572702485473408
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- NII Article ID
- 110003271267
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- NII Book ID
- AN10479272
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- Text Lang
- ja
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- Data Source
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- CiNii Articles