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Advertising Media Effect Models in Japan : Part 1. An Academic Perspective of Practice Operational Models
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- Shimizu Koichi
- Josai University
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- Huang Jenn-Jia
- Tamkang University, Taiwan
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Journal
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- The Josai journal of business administration
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The Josai journal of business administration 1 (1), 55-64, 2004-03-25
Josai University
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Details 詳細情報について
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- CRID
- 1570854177322305280
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- NII Article ID
- 110006225514
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- NII Book ID
- AA11938974
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- ISSN
- 13492012
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- Text Lang
- en
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- Data Source
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- CiNii Articles