Estimation of Dominant Factors in Shopping Based on Gaze Time Detection.

Bibliographic Information

Other Title
  • 視線計測を用いた注視時間に基づく商品の購買決定要因の推定

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Description

We have strived to realize the recommendation service which takes into account the individuality of each person on web and in store. It was difficult to understand user's latent preference because conventional estimation method doesn't have objective index. However, it is known that a person tend to gaze for a long time towards the preferred objects (preferential looking method) when a person selects or compares objects. So this study used user's gaze information towards products. First, I investigated whether preferential looking method is effective towards T-shirts images showed on display side by side. Second, I investigated whether most gazed point accords with dominant factors. These experiments yield that user's dominant factors towards objects can be estimated by using the gaze time with an accuracy rate of 76 percent.

Journal

  • IPSJ SIG Notes

    IPSJ SIG Notes 2014 (9), 1-4, 2014-03-06

    Information Processing Society of Japan (IPSJ)

Details 詳細情報について

  • CRID
    1570854177860195072
  • NII Article ID
    110009676824
  • NII Book ID
    AA1155524X
  • ISSN
    09196072
  • Text Lang
    ja
  • Data Source
    • CiNii Articles

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