- 【Updated on May 12, 2025】 Integration of CiNii Dissertations and CiNii Books into CiNii Research
- Trial version of CiNii Research Knowledge Graph Search feature is available on CiNii Labs
- Suspension and deletion of data provided by Nikkei BP
- Regarding the recording of “Research Data” and “Evidence Data”
How Advertising Works : What Do We Really Know?
Journal
-
- Journal of Marketing
-
Journal of Marketing 63 (0), 26-43, 1999
- Tweet
Details 詳細情報について
-
- CRID
- 1571980076635429632
-
- NII Article ID
- 80010932276
-
- Data Source
-
- CiNii Articles