Brand No Category Ka Ni Yoru Sentaku Syuugou Wo Kouryo Sita Kaisougata Syouhisya Koudou Yosoku Model Koutchikuhou No Kaizen Teian [A proposal for Improving Consumer Choice Behavior Model with Consideration Choice Set and Brand Categorization]

収録刊行物

• Japan Marketing Science

  Japan Marketing Science 11 (1), 1-18, 2003