Considerations on Characters and Brands - Development of Area Revitalization and Yuru-Kyara

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  • キャラクターとブランドに関する一考察 - 地域振興とゆるキャラ発展のために -

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Recently, content business and character business are so powerful in Japan and also popular with foreign countries.Wherever we go, we can see various character goods easily. So, consumers can not distinguish them which creators made on their meanings.In this article, characters are classified on the reason which they are created and we examine about the Yuru-Kyara and its branding.

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