Perception difference of marketing information between R & D and marketing personnel
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- Kawakami Tomoko
- Graduate School of Business Administration, Kobe University
Bibliographic Information
- Other Title
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- マーケティング情報に関する組織の認識構造
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Journal
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- The Rokkodai ronshu. Keieigaku-hen
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The Rokkodai ronshu. Keieigaku-hen 45 (3), 39-54, 1999-02
Kobe University