Teaching Business English to Japanese Undergraduates: A Culturally Sensitive Approach

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Description

Commercial Business English course books appear to be inappropriate for Japanese undergraduate students. These books were written with European middle management work culture and practices in mind, which are far removed from the needs of pre-service Japanese learners of Business English. By adopting a culturally sensitive approach to materials development, teachers at Japanese universities can address their students' needs appropriately. This paper will show how teachers at NUCB were able to induce higher levels of class interaction and a better understanding of language used for business by simulating work related activities.

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Details 詳細情報について

  • CRID
    1573387452667726976
  • NII Article ID
    110009916964
  • NII Book ID
    AA11319906
  • ISSN
    13443984
  • Text Lang
    en
  • Data Source
    • CiNii Articles

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