Analysis of Bid Structures in GSP
説明
In recent years, the listing service is widely used in search site such as Yahoo!, Google, and MSN. In the list service, Advertising rate and advertising order are decided by the auction that is called Generalized Second Price Auction (GSP). There are a lot of researches on GSP. However, in those researches, the advertisement is mutually independent. Additionally, the value of advertisement is not considered. In this paper, we take the focus to the value of advertisement and show the result of simulation. In our simulation, we consider relations among advertisements.
収録刊行物
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- 2010 IEEE/ACIS 9th International Conference on Computer and Information Science
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2010 IEEE/ACIS 9th International Conference on Computer and Information Science 548-549, 2010-08-01
IEEE
