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Three types of viewers' favorite music videos
Description
The purpose of this study is to classify viewers' favorite music videos based on viewers' attributes evaluation and identify their characteristics. In this study, we designed a web-based questionnaire survey to collect data from forty-three young people. Participants watched fifteen music videos one-by-one and rated overall preference and twelve attributes with five-point scales. Then, we carried out the k-means clustering analysis according to the viewers' attributes evaluation ratings. As a result, we found that there were three types of viewers' favorite music videos. Viewers gave high evaluations to those music videos primarily because: (1) auditory-leading type: they liked music and singer; (2) visual-leading type: they were amazed by the imaging technique; (3) synergic type: they got favorable impressions overall.allIt is noteworthy that stories related to the lyrics and time-order structured had especially a positive impact on the viewers' evaluation.
Journal
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- Proceedings of the international conference on Advances in computer entertainment technology
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Proceedings of the international conference on Advances in computer entertainment technology 196-199, 2007-06-13
ACM
