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- Masayuki Yoshida
- Department of Sports and Health Studies, Hosei University, Machida, Tokyo, Japan
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- Rui Biscaia
- Department for Health, Faculty of Humanities and Social Sciences, University of Bath, Bath, United Kingdom
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- Sebastian Uhrich
- Institute of Sport Economics and Sport Management, German Sport University Cologne, Cologne, Germany
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- Brian S. Gordon
- Department of Health, Sport & Exercise Sciences, The University of Kansas, Lawrence, KS, USA
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- Marcel Huettermann
- School of Management and Law, Zurich University of Applied Sciences, Winterthur, Switzerland
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- Makoto Nakazawa
- Faculty of Health and Sport Sciences, University of Tsukuba, Tsukuba, Ibaraki, Japan
書誌事項
- 公開日
- 2024-03-01
- 資源種別
- journal article
- DOI
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- 10.1123/jsm.2023-0075
- 公開者
- Human Kinetics
この論文をさがす
説明
<jats:p>In this research, we conducted two studies to validate a multidimensional scale of fan engagement behavior. In Study 1, we generated survey items through a systematic review of the relevant literature, collected data from fans of professional baseball (<jats:italic>n</jats:italic> = 319) and soccer (<jats:italic>n</jats:italic> = 301), and provided evidence for the construct and concurrent validity of the scale composed of six dimensions. In Study 2, we reassessed construct validity in professional baseball (<jats:italic>n</jats:italic> = 582) and found that fan engagement behavior was represented by the proposed six dimensions with a final list of 21 items. Further, our predictive analysis throughout a season showed that fan engagement behavior fully mediated the relationship between predictor (team identification and awareness of fan engagement initiatives) and outcome variables (media viewing frequency, attendance frequency, and flourishing). The developed scale advances our understanding of fans’ voluntary actions that are culturally embedded in spectator sport.</jats:p>
収録刊行物
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- Journal of Sport Management
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Journal of Sport Management 38 (2), 133-150, 2024-03-01
Human Kinetics
- Tweet
キーワード
- customer engagement
- /dk/atira/pure/subjectarea/asjc/1400/1407; name=Organizational Behavior and Human Resource Management
- /dk/atira/pure/subjectarea/asjc/2700/2732; name=Orthopedics and Sports Medicine
- scale development
- /dk/atira/pure/subjectarea/asjc/1800/1800; name=General Decision Sciences
- customer engagement behavior
- /dk/atira/pure/sustainabledevelopmentgoals/good_health_and_well_being; name=SDG 3 - Good Health and Well-being
- spectator sport
- /dk/atira/pure/subjectarea/asjc/3600/3612; name=Physical Therapy, Sports Therapy and Rehabilitation
詳細情報 詳細情報について
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- CRID
- 1360302865538690048
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- ISSN
- 1543270X
- 08884773
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- 資料種別
- journal article
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- データソース種別
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- Crossref
- KAKEN
- OpenAIRE
