Mobile Advertisement System Utilizing User’s Contextual Information
説明
With the continuous advances in mobile technology, numerous applications are being developed to empower the mobile users. Mobile commerce (m-commerce) is starting to make a mark following the success of the internet and e-commerce. With this, application development aims to optimize the performance of the mobile environment such as PDA and cellular phones. Mobile advertisement is one example of mobile applications that provide a lot of potentials. In this paper, we introduce a new method of personalizing mobile advertisement by considering not only the users location but also his/her interest. A prototype system called Concierge has been developed and tested on a shopping environment. The result of the experiment shows good potential for this kind of service.
収録刊行物
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- 7th International Conference on Mobile Data Management (MDM'06)
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7th International Conference on Mobile Data Management (MDM'06) 91-91, 2006-01-01
IEEE