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Improving the User Experience and Virality of Tourism-Related Facebook Pages
Description
The percentage of people using social network services (SNSs) exceeds 60% in Japan; SNSs are being used by people of various age groups. Recently, the number of companies that use Facebook Pages to advertise their activities and the number of organizations that use them to disseminate information have been increasing. In tourism, disseminating local information on Facebook Pages and increasing the attractiveness of the pages are expected to lead to the promotion of regional tourism industries. In this study, the current state of the use of tourism-related Facebook Pages was examined. The engagement rate and the number of fans were used as an indicator of the attractiveness of Facebook Pages. An increasing the attractiveness of Facebook Pages was examined through emotion analysis of user comments.